Welcome to THE HUB
Powered by the NAACP
McCormick Place West
Step into THE HUB, powered by the NAACP — your destination for innovation, inspiration,
and the vibrant heartbeat of Black culture. As a signature experience of the NAACP National Convention,
THE HUB brings together the best of art, sports, entertainment, technology, and entrepreneurship in one electrifying space.
THE HUB is free and open to the public at McCormick Place West.
Please note: HUB registration provides access to THE HUB experience and the Opening Plenary only and does not include admission to other National Convention events or a convention tote bag. To attend the full National Convention and its sessions, events, and amenities, you must register as an Observer.
Dates & Times
- Friday, July 17, 2026: 4:00 – 8:00 p.m.
- Saturday, July 18, 2026: 12:00 – 8:00 p.m.
- Sunday, July 19, 2026: 10:00 a.m. – 5:00 p.m. & 7:30 – 10:00 p.m.
- Monday, July 20, 2026: 1:00 – 5:00 p.m.